- Use familiar words, easy to follow sentences, and straightforward syntax.
- Root out unbiased language.
- Avoid unnecessary jargon.
- Use fewer rather than more words to express your thoughts.
- Make striking comparisons with similes, metaphors and analogies.
- Use the "active" voice.
- Repeat key words, phrases, or sentences at various intervals (anaphora).
- Experiment with alliteration.
- Experiment with parallelism.
Thursday, October 7, 2010
Checklist: How To Use Language Efficiently
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